3 credit hours
Digital marketing is an exciting area of marketing practice. This course is designed to give you the knowledge, skills and experiences for digital marketing. Topics covered include search engine optimization, social media data analysis, search ads, the advertising technology business landscape and email marketing. An important course theme is that digital efforts should be designed with performance measurement in mind. Credit not granted for this course and MKTG 3700.
Hybrid Remote/Online Wed 6:00 – 8:00 pm
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