MKTG 2700 Digital Marketing Tools

3 credit hours

Digital marketing is an exciting area of marketing practice. This course is designed to give you the knowledge, skills and experiences for digital marketing. Topics covered include search engine optimization, social media data analysis, search ads, the advertising technology business landscape and email marketing. An important course theme is that digital efforts should be designed with performance measurement in mind. Credit not granted for this course and MKTG 3700.

  • Spring 2024
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Monday – Friday
8:00am to 5:00pm


We are located at the corner of University Avenue and 15th Street in a white brick building.


1505 University Avenue
University of Colorado Boulder
178 UCB
Boulder, Colorado