CESR 4821 Values and Power of the Consumer in Society

As a critical stakeholder group, consumers have substantial power to shape business behavior and, therefore, shape our world. This course is about helping students to appreciate the context in which modern business operates to understand the critical role that consumers play in the free market. This course will help students develop an understanding of the different roles business can play in our world, and the options and limitations that consumers have to influence just how business behaves by exerting their purchasing power. In this class, students will learn the basics of each functional area of business with basic overview lectures and textbook readings in part one, the context section of the course.

Values and the Power of Consumers in Society is available for credit exclusively to non-business students through a partnership with Continuing Education; this course will not count toward any business degree program.