- Fall 2016
- Spring 2017
3 credit hours
Explores how persuasion influences decision making. Focuses on different definitions and models of persuasion, ethical perspectives on persuasion, qualitative and quantitative research on persuasion, and the tools of motivation, as well as how to create effective and ethical persuasive messages. Designed for students with 57-180 credits (Junior or Senior) Communication majors. Prereqs., COMM 1210 and 1600.
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